The Game of Choice, Not Chance (GOC) is a Direct to Consumer (DTC) educational mobile game.

Home The Game of Choice, Not Chance (GOC) is a Direct to Consumer (DTC) educational mobile game.

Providing young women with a safe space for exploration, discovery, and learning through interactive role play

The GOC provides young women with a safe space for exploration, discovery, and learning through interactive role-play in the virtual world. Available as a free app, the Go Nisha Go game available on the Google Play store allows young women to increase their knowledge base of contraception choices, Sexual and Reproductive health care, menstrual hygiene, and fertility awareness and facilitates better decision-making in education career and negotiation for choices.

This innovative virtual pathway for girls to explore and navigate life choices in a safe space, learn new things, experience simulated outcomes of their choices, and connect the dots is based on underlying theoretical frameworks, including game-based learning, social learning theory, motivational theory of role-modeling, and direct-to-consumer approaches.

The PopulationCouncil consulting is work closely with the Howard Delafield International outcome evaluation team to implement and evaluate the GOC program. GOC aims to:

  • Improve knowledge about family planning and reproductive health care, including menstruation, menstrual hygiene, fertility period, and menstrual management products. 
  • Improve attitudes, confidence, decision-making, support, self-care, knowledge about consensual sex and contraceptive use
  • Improve assertion of self-identity
  • Provide resources and technical assistance to increase sustainability and scale 
  • Generate knowledge on how direct-to-consumer, digital game-based learning can advance and support family planning and reproductive health awareness among adolescent girls